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APECS is happy to announce Fátima Gullino Frazão and Bruno Bôto da Cruz as the winners of the APECS promotional materials design contest – there were so many good contributions that we just couldn’t settle with one! Fátima and Begonña will be working together to put together a final set of publicity materials for the Oslo Conference and beyond. Once complete, the stunning results of their collaboration will be available on the APECS website.
90 APECS members voted in the competition. The first place submission (Fátima Gullino Frazão) won 31 votes and second place (Bruno Bôto da Cruz) earned 21 votes. All other submissions received fewer than 15 votes each. Many thanks to all those who participated! |
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As you know our organization is growing fast and we are doing some great things! It's time to update our posters and brochures, start using them more, and to have new things ready for the big IPY Oslo Conference in June. So we have decided to have a contest! Winners will receive and HD Flip Camera or an iPod Nano with video.
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Find out more about the contest
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  The defining characteristic of this design is the slanted images. My hope is that this creates a polished feel while retaining a bit of youth (we are EARLY career scientists, after all). The photos themselves are largely of early career polar scientists in the field, emphasizing the people as well as the regions. The text boxes provide opportunities to highlight what APECS does, and the bolding of the web addresses emphasises the importance on web communication for the international network. Despite the slanted placements, a cross-wise symmetry is retained, thus giving both the sponsor logos and the APECS logo increased prominence. The elements of this design (slanted motif, text boxes, photos of people in inspiring locations) and be easily integrated with other forms of published advertisement including presentations, postcards, brochures, postcards, and more.
View version 1 (black)
View version 2 (blue)
Submitted by Allen Pope, Scott Polar Research Insitute, UK |
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 This design is clean and straightforward. It emphasizes the clear action points of what APECS members can do by becoming involved with APECS. The idea of bold, original action through APECS is the goal - and the photo at the top hopes to provide an inspiring, eyechatching way to draw the viewer in. In addition, the slight asymmetry makes the design more appealing. These motifs (the black boxes as headings, asymmetry, inspiring top photo) can be easily translated into other media (presentation, postcards, brochures, etc.) In addition, the text boxes provide opportunities to highlight what APECS does, and the bolding of the web addresses emphasises the importance on web communication for the international network.
Additional note:
I'm not really happy with the sharpness of the edge of the APECS logo in the upper right. I would like to soften the edges of the image to integrate it a bit more gracefully with the image.
View Poster
Submitted by Allen Pope, Scott Polar Research Insitute, UK |
 The proposed design was developed considering the excellent photography that young scientists have the privilege to shoot. Thus it can put all the photos you may wish. So all the layout of the postal is extremely simple but balanced and readable giving greater emphasis to the images. On the poster case the solutions presented were also simple but elegant and youthful. Once again appealed to the beautiful photographs of young scientists, the text that is used has the same color and font of the logo with different formats. The background image is cut by a semi transparent frame that allows readability but also the view of the image that is underneath. Transmitting an idea of clarity. The construction of the poster is grouped by 3 elements:
1. The header that identifies the APECS, and the slogan
2. The image within the image background that stands between the header and text box - with the concern of those who put the images, in future, should be fit the best interest of photography in that spot.
3. Below this is a text box semi transparent with information and logos - those with transparent background -
View Postal Version 1
View Postal Version 2
View Postal Version 3
View Poster Version 1
View Poster Version 2
View Poster Version 3
Submitted by Bruno Bôto da Cruz |
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 My concept : Kind Polar Nature Research !
View Postcard Version 1
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View Postcard Version 3
View Backside of Postcards
Submitted by Andreia Magdalin, Romanian Polar Research Institute, Romania
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 This document is done for a brochure format (dimensions registered in the pdf properties). Cover corresponds to the half right first page and the end-page to the left half first page. The interior is the second page of the pdf file. It is a doubled duplex brochure.
My idea is to procure an "eye catch" brochure for young people with simple attractive sentences and pictures for the first sight. After, the idea is to focus on some main, but not exhaustive, points, in a clear way in order to provide a quick and clear information.
View Brochure
Submitted by Anaïs Aubert |
 View Brochure
Submitted by Fátima Gullino Frazão |
This is a basic template with an example based on the content of flyer_poster that is already available.
The idea is to have a simple background design that can be easily adapted to anybody's needs.
The basic layout has the APECS Logo on top. Two fading band (blue and orange) delineate the are for text.
 In order to ad some texture I've put a faded ice-cristal in the background, soft enough not to disturb the overlying text.
The best position for logo's etc is in the bottom left hand corner.
By keeping the underlying design basic this can be used as a template for other material as well. Giving the liberty to use other picture or different text, yet keeping a recurring theme.
For the font I choose the Optima font (which is the font of the logo).
As it is a sans serif font with serif features it is both well suited for titles as well as for text block. While titles use the Black (extra bold) variant the text uses the standard variant.
The figures that have been inserted also have a gradient mirroring that of vertical color blocks.
View Poster
View Postcard Version 1
View Postcard Version 2
View Postcard Version 3
View Postcard Version 4
Submitted by Anton Van de Putte, Laboratory of Animal Diversity and Systematics K.U.Leuven Ch. |
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