Association of Polar Early Career Scientists


APECS Webinars

Meeting your Outreach Goals with Strategic Science Communication
Kristin Timm
International Arctic Research Center (IARC) at the University of Alaska Fairbanks

George Bernard Shaw once said that, "the single biggest problem with communication is the illusion that it has taken place." As science communicators, how can we tell if we have effectively communicated or whether our communication efforts have met our intended goals? The strategic science communication process is a more deliberate approach to communicating science, and this webinar will discuss how to identify your communication goals and purpose, potential audiences, available tools, and mechanisms for evaluation and assessment. Rather than taking an ad hoc approach to communicating science (and hoping for an intended outcome), the strategic communication process begins by reflecting on the value of the research and identifying who will be interested in or impacted by the results. This webinar is ideal for early career scientists who would like to see specific outcomes from their science communication activities, are interested in taking their science communication skills to the next level, or who are working closely with an sharing research results with widespread stakeholder groups. Kristin Timm is the Science Communications Lead at the Scenarios Network for Alaska and Arctic Planning (SNAP) at the International Arctic Research Center (IARC) at the University of Alaska Fairbanks.

Outreach & Science Communication
  • Arctic
Career Development Webinar Series

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