US-Norway Scientific Traverse of East Antarctica (TASTE-IDEA)
This multimedia project from NRK featured a webpage and blog on the nrk.no website, as well as five episodes for the popular-science programme SchrÃ¸dingers katt, aired in January/February 2008. The webpage quickly attracted a large number of users, who checked in to find details on the dayâ€™s events, photos and video clips. The webpage had over 200 000 hits during the most active period. The project also broke technological barriers â€“ never before had there been reports like these from the Antarctic Plateau. The webpage and blog helped to promote the TV series, which was heavily advertised before each episode was aired. Both the journalist, Unni Ã˜degÃ¥rd, and the expedition leader, Jan-Gunnar Winther, were frequent guests on television talk shows and radio shows, generating even more publicity. Even though Ã˜degÃ¥rd was flown out midway, the webpage followed the expedition until it concluded near the South Pole, with the researchers themselves blogging and taking pictures.