Examples of one- and two-way engagement between APECS’ members and the general public are illustrated in our involvement with digital events and social media initiatives. Successful events include the APECS Polar Weeks, webinars, and the APECS’ annual online conference. Webinars in particular help provide online education and training, and APECS in cooperation with several partner organizations have hosted over 130 webinars.
One of our popular social media initiatives are the biannual Polar Week celebrations; Polar Week includes Twitter campaigns, Reddit “Ask Me Anything” discussions, and photo and video contests. Benefits to using modern technologies and techniques for stimulating education and outreach about Arctic research include easier dissemination of ideas across geographic distances as well as to remote areas with minimal cost and a low carbon footprint. While this poster focuses on APECS’ experiences, we will also highlight how innovative communication promotes international discussion and cooperation across disciplines, and then offer suggestions on how to incorporate similar elements into other outreach programs.