APECS Mentors consistently tell APECS Members to have their "elevator speech" practiced - to share their science, to network at conferences, and to get a job or funding! Nature Jobs takes on the subject with an article on the subject. "With ruthless revision, researchers can compose a punchy 'elevator speech' to sell their science to a neighbour, potential employer or politician." See the whole article at http://www.nature.com/naturejobs/science/articles/10.1038/nj7435-137a.